Case Study:
Archaea Energy
With strategic communications and media relations, Redwood secured a front-page feature for a BP-acquired start-up.
Client Profile
Archaea Energy is one of the largest renewable natural gas (RNG) producers in the U.S., with an industry-leading RNG platform and expertise in developing, constructing, and operating RNG facilities to capture waste emissions and convert them into low-carbon fuel.
Archaea installs gas plants over landfills across the country, tapping into methane emissions and converting them into usable energy for thousands of homes.
By capturing recurring emissions from landfills and converting them into renewable natural gas, Archaea improves air quality and reduces GHG emissions.
The Challenge
Archaea was already a well-established company when BP offered an acquisition deal; however, its media presence was minimal. Archaea’s leadership team jumped to capitalize on the surge in interest in their company and envisioned a comprehensive company profile in a top-tier media outlet.
As a company under constraints on messaging after the acquisition, the company needed a high-profile story they could tell on their own terms that established Archaea leadership and business model in their own right, outside of the BP brand.
The executive team sought out professional guidance from media relations experts to get reporters interested in their story and their team.
The Solution
Redwood supports Archaea’s vision of all-encompassing solutions for a net-zero economy. Our connections with the media and a deep understanding of what journalists look for when writing compelling stories made us the right fit to facilitate Archaea’s feature.
Archaea enlisted Redwood’s support to define the company brand and leadership team; present that to strategically targeted journalists from top-tier outlets; and land a company feature in a high-value news outlet.
