Case Study:
Electric Hydrogen
With corporate message development, media and analyst relations, thought leadership, and planning and strategy, Redwood established a brand at the forefront of new green hydrogen technology.
Client Profile
Electric Hydrogen designs and builds low-cost, high-efficiency green hydrogen systems to economically decarbonize industrial sectors like ammonia and steel.
Heavy industry accounts for more than 30% of global emissions. A complete energy transition will require sustainable, green hydrogen to power heavy industry and beyond, a mission Electric Hydrogen has undertaken.
The Challenge
With decarbonization being one of the biggest challenges of our time, the founders of Electric Hydrogen sought to harness a new technology to bring the new energy source of hydrogen to cost-parity with fossil fuels.
In preparation for a record-breaking Series B fundraise in 2022, Electric Hydrogen required a partner who was knowledgeable about the burgeoning hydrogen industry and who could capitalize on media relations and strategy to break the news.
Electric Hydrogen already had the support from investors to revolutionize hydrogen production. The brand needed guidance on how best to leverage its connections and brand to get media traction and elevate its CEO to a position of thought leadership for the entire industry.
Photo: EH2
The Solution
The Redwood team’s experience in alternative energy sources and familiarity with the beginnings of the hydrogen industry made an instant connection with the team at EH2. Our previous experience with fundraising announcements sealed the deal; both companies were excited to utilize each other’s knowledge to bring hydrogen to the forefront of the news cycle.
Electric Hydrogen hired Redwood to create messaging that stood out from the crowd of growing hydrogen competition. Right before a record-breaking Series B announcement, the EH2 team wanted to simplify the complicated industry and make their brand the most memorable on the market.
