Case Study: Inspiration Mobility
With strategic planning, corporate messaging, website copywriting, and media relations, Redwood put a new vehicle electrification company on the map.
Client Profile
Inspiration Mobility is the first purpose-built EV solutions company, helping commercial fleets transition from internal combustion engine (ICE) to electric vehicles and sourcing EVs for mobility startups. Inspiration handles vehicle procurement, charging infrastructure and energy management, and maintenance for its fleet clients.
By accelerating the transition of ICE fleets to electric vehicles and supporting the buildout of EV charging infrastructure, Inspiration Mobility helps reduce GHG emissions from the transportation sector.
The Challenge
With a solid business model for helping commercial fleets go electric and sourcing EVs for mobility startups, a sizable initial capital investment, and a first customer already in place, Inspiration’s leadership team knew it was time to get the Inspiration story out into the world.
As a young company still in stealth mode, the company needed to convey its innovative model and ability to streamline the transition to EVs to its target audiences of fleet owners and automotive manufacturers.The executive team sought out professional guidance on how to message Inspiration’s brand and differentiators to the market and how to create a company launch plan that would make a memorable impression on target audiences.
The Solution
Redwood aligned well with Inspiration’s climate-oriented mission, and our focus on the fundamental building blocks of effective climate communications were a match for Inspiration’s specific needs as they planned their launch announcement.
Inspiration enlisted Redwood’s support to develop messaging for the company and define its brand; to draft clear and compelling website copy; to plan its launch announcement for maximum impact; and to execute media relations that secured them placements in high-value climate and business news outlets.
