Case Study: Mast Reforestation (formerly Droneseed)
With strategic planning, corporate and product message development, media relations, writing, and marketing content development, Redwood helped an innovator in reforestation elevate nature-based climate solutions.
Client Profile
Mast Reforestation, along with its subsidiaries Silvaseed and Cal Forest Nurseries, is the world’s first vertically-integrated reforestation company. As climate change makes wildfires bigger, hotter, and more destructive, Mast combines seeds, seedlings, aerial seeding with drone swarms, hand planting, and carbon financing to help forests affected by fire recover and thrive.
Restoring ecosystems damaged by fire and helping them adapt to climate change with resilient native tree species; regrowing and protecting forests so they can absorb CO2 for 100 years or more.
The Challenge
In response to the growing need for reforestation after wildfires and the grueling manual labor required to replant forests, Mast’s founders created a new model for rapid, scalable reforestation. The company’s use of heavy-lift drone swarms to seed burned forest lands from the air had already captured the imagination of audiences around the world.
Following its Series A fundraise in mid-2021, Mast Reforestation sought a strategic communications and PR partner who could help articulate its complex business model and stacked benefits for forests, landowners, public forestry agencies, and carbon credit buyers.
Mast Reforestation had successfully shown the world how its utilization of drone technology could enhance and accelerate the climate and environmental benefits of reforestation. It needed guidance and support to demonstrate how its seed and seedling supplies, as well as its innovative carbon credit product, were adding new dimensions to the practice of forestry and the generation and sale of carbon credits.
The Solution
The Redwood team’s experience in the world of carbon credits and solid foundation of knowledge around wildfires, reforestation, and forest ecology made the firm stand out from the competition as DroneSeed searched for a PR agency. Mast Reforestation appreciated and shared Redwood’s commitment to climate action, and early conversations between the two companies showed that Redwood could bring valuable knowledge and unique communications expertise to a potential collaboration.
Mast Reforestation hired Redwood to formalize messaging around its interconnected services and multifaceted brand. On the cusp of launching its pioneering, forward-looking carbon credit product, Mast Reforestation also asked Redwood to lead the development of messaging and marketing content that would simplify the many benefits of its credits for buyers.
