Case Study: Sealed

With media strategy, media relations, and writing, Redwood made heroes out of heat pumps and showcasing the benefits of home energy efficiency for consumers.

Client Profile

Sealed is a consumer-facing climate solutions company breaking down the barriers to home energy efficiency and electrification. Sealed uses innovative financing and energy modeling to facilitate no-money-down home energy improvements like insulation and heat pump installation.

By making home energy efficiency and electrification projects more accessible, Sealed is helping to reduce the 20% share of U.S. GHGs from residential energy use.

The Challenge

Having invented an entirely new approach to home energy improvements that allows for no-money-down payment plans and performance guarantees (“if you don’t save energy, we don’t get paid”), Sealed had a firm foundation from which to expand its business.

In addition to expanding awareness of its brand in available markets, Sealed leadership wanted to elevate the company’s visibility and influence in the world of climate tech by showcasing its deep roots in energy and decarbonization. The leadership team sought a strategic communications partner that could provide a unique combination of media savvy with an understanding of residential energy use and home decarbonization as climate tech.

The Solution

They found that combination in Redwood, and the two teams quickly jelled over their knowledge of the residential energy sector, consumer decarbonization products, and prevailing trends in the push toward a zero-carbon global economy.

Sealed tasked Redwood with earning coverage in climate tech and business media as well as supporting consumer marketing aimed at making the Sealed name synonymous with fast, easy, home energy improvements and the elimination of energy waste.